Chicago's PPC landscape is competitive. Smart pay per click management is needed to get positive return on ad spend. Our Chicago PPC agency runs campaigns backed by deep keyword research, landing page testing, and daily improvements.
Dedicated account managers apply data-driven insights to lower cost per click while growing qualified traffic.
We tie PPC into SEO and broader digital marketing for Chicagoland businesses. From first setup through ongoing management, our team builds campaigns that reach the right audience on Google search and beyond.
Benefits of PPC in Chicago
Chicago's Finance & Insurance sector creates unique PPC chances. These drive organic traffic and website traffic growth for local businesses
Chicago market dynamics need focused approaches that generic agencies miss. Our team works closely with each client to address them
Chicago businesses face distinct challenges here. We understand them from years of experience serving enterprise clients and growing companies
Regional Chicago search patterns guide our content strategy and roadmap. This ensures strong relevance in organic results
Google Ads skills combined with Chicago market knowledge drive stronger, measurable results
Challenges for Chicago Businesses
Strong PPC competition from Chicago agencies, national providers, and digital firms
Working through Chicago's unique industry landscape to win steady organic growth
Reaching every potential customer and Chicago decision-maker with targeted search visibility
Standing out in the Chicago market against tough Google Ads competition to earn higher rankings
Getting measurable ROI and clear tracking in Chicago's competitive business setting
Growing long-term authority against established Chicago competitors with a focused, data-driven strategy
What to Expect: PPC Deliverables
When you partner with SEO Agency USA for PPC in Chicago, you receive a structured engagement with clear deliverables at every stage:
Account audit covering campaign structure, keyword match types, negative keyword lists, bid strategies, and Quality Score optimization opportunities
Custom campaign architecture built around your Chicago market with geo-targeting, audience segmentation, and dayparting strategies
Ad copy testing program with 3-5 variations per ad group, optimized for click-through rate and conversion rate simultaneously
Weekly performance reports with cost-per-lead, return on ad spend, and budget allocation recommendations based on real conversion data
Results Timeline for PPC in Chicago
Every market moves at its own pace, but here is the typical progression Chicago clients experience:
Months 1-3: Foundation & Quick Wins
Account restructured, negative keyword lists built, conversion tracking validated. Initial campaigns launched with conservative bids while the algorithm learns. Cost-per-click typically decreases [PLACEHOLDER]% as Quality Scores improve.
Months 3-6: Acceleration & Visibility Growth
Bid strategies optimized with sufficient conversion data. Ad copy and landing page tests driving click-through and conversion rate improvements. Return on ad spend typically reaches [PLACEHOLDER]x as campaigns mature.
Campaigns operating at peak efficiency with automated bidding, audience segmentation, and remarketing fully deployed. PPC becomes a predictable revenue engine with clear cost-per-acquisition targets consistently met.
Our Approach
Deep analysis of Chicago's PPC landscape and content plan before we start
Custom strategy and plans built around Chicago market dynamics and buyer behavior
Local Chicago expertise paired with enterprise-grade methods. Our team works closely with your leadership
Data-driven work based on Chicago insights, website traffic data, and organic traffic trends
Ongoing tracking of Chicago market trends and new chances in organic search results
Google Ads work and marketing plans built for Chicago business success
Frequently Asked Questions
What is PPC and why do Chicago businesses need it?
PPC uses Google Ads strategies to manage your online presence. Chicago businesses need a focused approach. This market has unique competitive forces, audience behaviors, and growth chances that generic strategies miss.
How much does PPC cost in Chicago?
PPC costs in Chicago depend on competition, your current setup, and business goals. We custom-quote every project after a full analysis. Contact us for an assessment and proposal built for your Chicago business.
How long until PPC shows results in Chicago?
Campaigns in Chicago usually show real results within 4-6 months. Major growth comes at 12+ months. The timeline depends on local competition, your current setup, and how fast we can act.
Do you have a Chicago PPC office?
We run as a virtual agency serving Chicago clients nationwide. This model lets us provide top-tier talent and deep local Chicago market knowledge. It also gives you full Google Ads capabilities.
What industries do you serve with PPC in Chicago?
We have deep expertise in Chicago's key industries: Finance & Insurance, Manufacturing, Healthcare, Logistics. Our focus on specific verticals means strategies that match your industry's unique Google Ads challenges.
What makes your Chicago PPC different?
We combine deep PPC expertise with local Chicago market knowledge. Our team works closely with your stakeholders. We build strategies around competitive dynamics, industry mix, and local search behaviors. The outcome is stronger Google Ads results tied to revenue.
Can you help with Google Ads in Chicago?
Yes. Google Ads is a core part of our Chicago services. We build strategies for businesses that want measurable results and a real edge in this market.
How do you measure PPC success in Chicago?
We track success through rankings, traffic, leads, and revenue tracking. Our Chicago clients get clear reports that link Google Ads work to real business results.
Common Questions About PPC in Chicago
What PPC budget do Chicago businesses need to see results?
Effective budgets depend on your industry, competition, and goals. In competitive Chicago markets, we typically recommend a minimum of $3,000-5,000 per month for Google Ads to generate statistically meaningful data and enough conversions for automated bidding to optimize. We scale budgets based on proven ROI.
Do you manage both Google Ads and Microsoft Ads?
Yes. While Google captures the majority of search traffic, Microsoft Ads (Bing) often delivers lower cost-per-click and reaches a different demographic - particularly valuable for B2B companies in Chicago. We allocate budget across platforms based on where your target audience converts most efficiently.
How PPC Works in Chicago
Executing PPC effectively in the Chicago market requires proficiency with industry-standard platforms including Google Ads, Microsoft Advertising, Google Keyword Planner, Meta Ads Manager. Our methodology integrates quality score optimization, bid strategy, ad extensions, remarketing audiences into a unified strategy calibrated for Chicago's competitive dynamics.
quality score optimization: We conduct thorough quality score optimization using Google Ads and Microsoft Advertising to identify opportunities specific to Chicago businesses competing across finance and manufacturing sectors.
bid strategy: Our bid strategy process accounts for the Chicago market's unique search patterns, seasonal trends, and local consumer behavior influenced by institutions like Loop Financial District.
ad extensions: We implement ad extensions protocols that address both traditional Google rankings and emerging AI search visibility on platforms like ChatGPT, Perplexity, and Google AI Overviews.
Performance measurement: Should you bid on your own brand keywords? We track progress through Meta Ads Manager and LinkedIn Campaign Manager, providing transparent reporting on keyword rankings, organic traffic, and conversion metrics.
PPC in Chicago: In-Depth Guide
PPC management is the discipline of architecting paid search campaigns across Google Ads, Microsoft Ads, and the rapidly expanding ecosystem of paid media platforms. Despite the rise of organic AI visibility, paid search remains a critical channel for capturing high-intent demand, accelerating product launches, and driving immediate pipeline. Mature PPC programs combine keyword research, campaign architecture, bid management, landing page optimization, audience targeting, and conversion tracking into integrated revenue infrastructure.
Chicago is the third-largest U.S. metro and the central hub of the Midwest economy, with an economy anchored by financial services, manufacturing, transportation and logistics, food and agriculture, healthcare, professional services, and a robust technology sector.
The Chicago metro spans 14 counties across three states with a population of 9.6 million and a gross metropolitan product exceeding $770 billion. Chicago serves as the dominant logistics and financial center for the Midwest, with O'Hare and Midway anchoring one of the world's most important air cargo hubs and a rail network that connects nearly every major U.
S. market. For B2B marketers, Chicago represents one of the most diverse and balanced markets in North America, with significant buyer concentrations across nearly every major industry vertical.
Search behavior in Chicago is balanced between sophisticated B2B research and consumer demand, with significant volumes in manufacturing, logistics, professional services, healthcare, and food and beverage categories. The metro's distinct submarkets (Loop, River North, West Loop, North Shore, Western Suburbs, Naperville, Schaumburg) carry distinct demographic and buyer profiles.
For Chicago organizations specifically, ppc programs must integrate proven ppc methodology with local market intelligence that generic agencies cannot provide.
Chicago's digital marketing landscape balances sophisticated B2B requirements with consumer-facing demand. Industrial and logistics buyers expect technical content depth; consumer-facing brands must compete with established Midwest incumbents. Chicago's SEO competitive intensity is significant across both B2B and consumer categories.
Established Midwest incumbents hold visibility advantages built over decades.
Our PPC methodology combines six execution pillars: account architecture and campaign structure, keyword research and negative keyword discipline, ad copy and creative production, landing page optimization, bid and budget management, and conversion tracking and attribution. We work across Google Ads, Microsoft Ads, and the major paid media platforms with rigorous focus on profitability, not just spend.
Our enterprise division for Chicago ppc clients combines this methodology with deep local market understanding: submarket dynamics across financial services and futures trading (cme group), manufacturing (industrial, food processing, chemicals), transportation, logistics, and rail (o'hare, bnsf, up, csx, ns), networking ecosystems anchored by Chicago's business ecosystem includes the Chicagoland Chamber, the Civic Committee of the Commercial Club of Chicago, industry-specific associations spanning manufacturing, logistics, and finance, and major networking communities in the Loop, West Loop, and suburban submarkets, and seasonality patterns specific to the metro. Paid search and AI visibility increasingly intersect as Google Ads and Bing both deploy generative AI features in search results. Our PPC programs account for AI-driven search experiences and the ad placement opportunities they create.
Our programs for Chicago organizations begin at the Dominate tier ($10,000/month) and scale through Total Market Dominance ($35,000-$50,000/month) for category leaders.
Chicago Paid Search Competitive Analysis
Understanding the local ppc opportunity
The Chicago market presents unique considerations for paid search competitive analysis. With Over 600,000 registered businesses and a high - midwest business hub competitive environment, businesses must take a strategic approach to ppc that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Chicago ecosystem.
Key factors influencing paid search competitive analysis in Chicago include the concentration of Finance and Manufacturing businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Chicago consumers and business decision-makers. Understanding these factors is essential for developing ppc strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our paid search competitive analysis process for Chicago businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of ppc opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Chicago organizations.
Chicago-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific ppc benchmarking for Chicago market
Opportunity identification across Finance, Manufacturing, Transportation sectors
Technical and content performance assessment against local competitors
Chicago businesses that invest in localized ppc strategies consistently outperform those relying on generic national approaches, because local search intent, competitive dynamics, and buyer behavior differ meaningfully from national averages.
Chicago Auction Insight Assessment
Understanding the local ppc opportunity
The Chicago market presents unique considerations for auction insight assessment. With Over 600,000 registered businesses and a high - midwest business hub competitive environment, businesses must take a strategic approach to ppc that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Chicago ecosystem.
Key factors influencing auction insight assessment in Chicago include the concentration of Finance and Manufacturing businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Chicago consumers and business decision-makers. Understanding these factors is essential for developing ppc strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our auction insight assessment process for Chicago businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of ppc opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Chicago organizations.
Chicago-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific ppc benchmarking for Chicago market
Opportunity identification across Finance, Manufacturing, Transportation sectors
Technical and content performance assessment against local competitors
Chicago Keyword Opportunity Mapping
Understanding the local ppc opportunity
The Chicago market presents unique considerations for keyword opportunity mapping. With Over 600,000 registered businesses and a high - midwest business hub competitive environment, businesses must take a strategic approach to ppc that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Chicago ecosystem.
Key factors influencing keyword opportunity mapping in Chicago include the concentration of Finance and Manufacturing businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Chicago consumers and business decision-makers. Understanding these factors is essential for developing ppc strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our keyword opportunity mapping process for Chicago businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of ppc opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Chicago organizations.
Chicago-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific ppc benchmarking for Chicago market
Opportunity identification across Finance, Manufacturing, Transportation sectors
Technical and content performance assessment against local competitors
Chicago Landing Page Performance Review
Understanding the local ppc opportunity
The Chicago market presents unique considerations for landing page performance review. With Over 600,000 registered businesses and a high - midwest business hub competitive environment, businesses must take a strategic approach to ppc that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Chicago ecosystem.
Key factors influencing landing page performance review in Chicago include the concentration of Finance and Manufacturing businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Chicago consumers and business decision-makers. Understanding these factors is essential for developing ppc strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our landing page performance review process for Chicago businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of ppc opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Chicago organizations.
Chicago-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific ppc benchmarking for Chicago market
Opportunity identification across Finance, Manufacturing, Transportation sectors
Technical and content performance assessment against local competitors
Account Audit & Strategy for Chicago Businesses
Phase 1 of our localized ppc approach
Account Audit & Strategy represents a critical component of our ppc methodology for Chicago businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Chicago market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Chicago businesses, account audit & strategy requires particular attention to the competitive dynamics created by the concentration of Finance and Manufacturing companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing account audit & strategy for Chicago clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Chicago-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Chicago competitive set
Continuous optimization based on local market feedback
Integration with broader ppc strategy objectives
Campaign Structure Setup for Chicago Businesses
Phase 2 of our localized ppc approach
Campaign Structure Setup represents a critical component of our ppc methodology for Chicago businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Chicago market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Chicago businesses, campaign structure setup requires particular attention to the competitive dynamics created by the concentration of Finance and Manufacturing companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing campaign structure setup for Chicago clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Chicago-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Chicago competitive set
Continuous optimization based on local market feedback
Integration with broader ppc strategy objectives
Chicago businesses should prioritize campaign structure setup during Q1 and Q3 when competitive activity typically decreases, allowing faster gains in organic visibility and market position.
Ad Creative Development for Chicago Businesses
Phase 3 of our localized ppc approach
Ad Creative Development represents a critical component of our ppc methodology for Chicago businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Chicago market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Chicago businesses, ad creative development requires particular attention to the competitive dynamics created by the concentration of Finance and Manufacturing companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing ad creative development for Chicago clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Chicago-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Chicago competitive set
Continuous optimization based on local market feedback
Integration with broader ppc strategy objectives
Optimization & Scaling for Chicago Businesses
Phase 4 of our localized ppc approach
Optimization & Scaling represents a critical component of our ppc methodology for Chicago businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Chicago market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Chicago businesses, optimization & scaling requires particular attention to the competitive dynamics created by the concentration of Finance and Manufacturing companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing optimization & scaling for Chicago clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Chicago-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Chicago competitive set
Continuous optimization based on local market feedback
Integration with broader ppc strategy objectives
Competitive Landscape in Chicago
Impression share and position
In the Chicago market, impression share and position is particularly important due to the high - midwest business hub nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Chicago market.
Our deep experience in the Chicago market gives us unique insight into impression share and position optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Quality score metrics
In the Chicago market, quality score metrics is particularly important due to the high - midwest business hub nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Chicago market.
Our deep experience in the Chicago market gives us unique insight into quality score metrics optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Cost-per-acquisition efficiency
In the Chicago market, cost-per-acquisition efficiency is particularly important due to the high - midwest business hub nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Chicago market.
Our deep experience in the Chicago market gives us unique insight into cost-per-acquisition efficiency optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Conversion rate performance
In the Chicago market, conversion rate performance is particularly important due to the high - midwest business hub nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Chicago market.
Our deep experience in the Chicago market gives us unique insight into conversion rate performance optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Engagement Timeline
Audit & Setup (Week 1-2)
Activities
Chicago-specific market analysis and competitive assessment
Strategic planning aligned with Chicago business objectives
Implementation of ppc tactics optimized for local market
Performance monitoring against Chicago benchmarks
Local milestones
Establish baseline metrics for Chicago market performance
Improve key ppc metrics against that baseline
Close the gap with primary Chicago competitors on target keywords
Generate measurable business impact from ppc investment
Launch & Learn (Week 2-4)
Activities
Chicago-specific market analysis and competitive assessment
Strategic planning aligned with Chicago business objectives
Implementation of ppc tactics optimized for local market
Performance monitoring against Chicago benchmarks
Local milestones
Establish baseline metrics for Chicago market performance
Improve key ppc metrics against that baseline
Close the gap with primary Chicago competitors on target keywords
Generate measurable business impact from ppc investment
Optimization (Month 1-3)
Activities
Chicago-specific market analysis and competitive assessment
Strategic planning aligned with Chicago business objectives
Implementation of ppc tactics optimized for local market
Performance monitoring against Chicago benchmarks
Local milestones
Establish baseline metrics for Chicago market performance
Improve key ppc metrics against that baseline
Close the gap with primary Chicago competitors on target keywords
Generate measurable business impact from ppc investment
Scale & Expand (Month 3-6)
Activities
Chicago-specific market analysis and competitive assessment
Strategic planning aligned with Chicago business objectives
Implementation of ppc tactics optimized for local market
Performance monitoring against Chicago benchmarks
Local milestones
Establish baseline metrics for Chicago market performance
Improve key ppc metrics against that baseline
Close the gap with primary Chicago competitors on target keywords
Generate measurable business impact from ppc investment
What ROI to Expect
PPC in Chicago typically shows initial results within 3-4 months, with significant business impact achieved within 6-12 months.
Where results show up
Improvement in organic visibility for target Chicago keywords
Growth in qualified organic traffic from the Chicago area
Stronger lead generation and conversion from organic search
Measurable improvement in market position versus Chicago competitors
Sustainable competitive advantages that compound over time
Factors that shape outcomes
Current ppc foundation and technical health
Competitive intensity in your specific Chicago sector
Investment level and implementation velocity
Integration with broader marketing strategy
Market dynamics specific to Finance and related sectors
Chicago organizations that invest in sophisticated, locally-informed ppc programs gain sustainable competitive advantages in one of America's most consequential markets. Chicago metro GDP exceeds $770 billion, the third-largest U.S.
metro economy. The metro employs over 4.5 million workers across 270,000+ establishments, with the third-highest Fortune 500 headquarters concentration in the U.
S. The combination of regional economic strength, sophisticated buyer expectations, and intense competitive dynamics demands ppc excellence that generic approaches cannot deliver.
Expert PPC requires account architecture discipline, keyword research depth, ad copy craft, landing page optimization, and rigorous attribution.
Generic agencies waste budgets through poor structure and undisciplined optimization. Our enterprise programs for Chicago ppc clients begin at the Dominate tier ($10,000/month) and scale through Total Market Dominance ($35,000-$50,000/month) for organizations targeting category leadership.
To begin a strategic assessment for your Chicago organization, contact our Strategy Team at growth@seoagencyusa.
com. Your dedicated account manager will coordinate discovery across our SEO, content, technical, and analytics divisions to architect a ppc program calibrated to your competitive context, growth targets, and the Chicago market dynamics that shape commercial outcomes in this metro.
Chicago PPC Management Services - Top PPC Agency in Chicago
As a top PPC agency in Chicago, our Chicago PPC management practice delivers pay per click management engineered around return on ad spend ROAS, not vanity clicks. Every Chicago PPC company engagement starts with deep keyword research, a dedicated account manager, and a landing page optimization roadmap that lifts conversion before we scale spend.
Our Chicago PPC company operates as a full digital marketing agency: we build the digital marketing campaign, manage the PPC campaigns, and integrate PPC marketing with SEO, content, and CRM so every ppc advertising dollar compounds. The marketing team architecture includes continuous improvements sprints and weekly reviews against the other agencies in Chicago so our Chicago PPC management program remains the reference benchmark for the target audience. We extend spend beyond Google into bing ads and paid social media placements so every profitable channel is captured, not just the obvious one.