Enterprise CMS and Martech SEO

Adobe Experience Manager and Sitecore build pages from reusable templates and components, so one configuration decision repeats on every page that uses it. Component output is where SEO work on either platform reaches the most pages.

On Adobe Experience Manager, the program reviews component markup, Dispatcher caching and redirect rules, vanity URLs, and how Multi Site Manager rollouts create language and regional copies. On Sitecore, it reviews item-based URLs and aliases, language versions, and, on XM Cloud and other headless builds, what the rendering host returns to crawlers before JavaScript runs.

Drupal, on its own or on the Acquia cloud platform, gives teams direct control of URLs, metadata, and structured data through modules and configuration. The program audits path aliases, metatag and schema settings, redirect handling, and XML sitemaps, then aligns them with the content types that carry revenue.

Umbraco and Kentico Xperience are .NET platforms where document types and page templates decide what search engines see. Metadata, canonical, and structured data fields are set at the document type level, so every editor publishes search-ready pages without extra steps.

CoreMedia Content Cloud, Magnolia, Tridion Sites, and Jahia run websites that publish across brands, countries, and languages. Search performance depends on how shared content, localized variants, and publishing targets map to URLs.

The program reviews hreflang and canonical rules, translation workflows, and publication structure, so each regional site ranks in its own market instead of competing with its siblings.

Contentful and Strapi store content and deliver it through APIs, so the front end decides what search engines and AI assistants receive. A headless build can be fully search-ready or invisible, depending on how pages are rendered.

The program verifies server-side rendering or static generation, builds SEO fields into content models (title, description, canonical, and structured data), and generates sitemaps and redirects from the same source of truth as the content.

Marketing automation platforms control what happens after the click: landing pages, forms, nurture programs, and attribution. Configured without search in mind, they can publish thin duplicate pages and break the link between organic traffic and pipeline.

The program decides which landing pages belong in the index, keeps duplicates and tracking parameters out of it, aligns forms and gated content with search intent, and connects organic sessions to lead and opportunity records in Salesforce Marketing Cloud, Adobe Marketo Engage, and Oracle Eloqua.

HubSpot CMS, WordPress, Optimizely, and Liferay DXP have their own pages, as does the program for teams running Conductor. Each is linked under Related Services below.