Data-driven decisions set successful Phoenix businesses apart from the rest. Our Phoenix SEO reporting agency sets up full SEO analytics and tracking systems. We provide clear insights, SEO dashboards, and ROI reports for Phoenix Metro organizations.
Benefits of Reporting in Phoenix
Phoenix's Healthcare sector creates unique SEO reporting chances. These drive organic traffic and website traffic growth for local businesses
Phoenix market dynamics need focused approaches that generic agencies miss. Our team works closely with each client to address them
Phoenix businesses face distinct challenges here. We understand them from years of experience serving enterprise clients and growing companies
Regional Phoenix search patterns guide our content strategy and roadmap. This ensures strong relevance in organic results
SEO Analytics skills combined with Phoenix market knowledge drive stronger, measurable results
Challenges for Phoenix Businesses
Strong SEO reporting competition from Phoenix agencies, national providers, and digital firms
Working through Phoenix's unique industry landscape to win steady organic growth
Reaching every potential customer and Phoenix decision-maker with targeted search visibility
Standing out in the Phoenix market against tough SEO analytics competition to earn higher rankings
Getting measurable ROI and clear tracking in Phoenix's competitive business setting
Growing long-term authority against established Phoenix competitors with a focused, data-driven strategy
What to Expect: Reporting Deliverables
When you partner with SEO Agency USA for Reporting in Phoenix, you receive a structured engagement with clear deliverables at every stage:
Comprehensive audit and strategy document tailored to your Phoenix market position, competitive landscape, and growth objectives
Custom implementation roadmap with 30/60/90-day milestones and clearly defined KPIs tied to business outcomes
Dedicated account manager providing bi-weekly strategy calls, monthly performance reviews, and quarterly business reviews
Transparent reporting dashboard with real-time access to all metrics, progress indicators, and ROI attribution
Results Timeline for Reporting in Phoenix
Every market moves at its own pace, but here is the typical progression Phoenix clients experience:
Months 1-3: Foundation & Quick Wins
Initial audit, strategy development, and quick-win implementation. Foundation-setting work that addresses the most impactful opportunities first. Expect early indicator improvements within 30-60 days.
Months 3-6: Acceleration & Visibility Growth
Strategy execution at full pace with measurable improvements in key performance indicators. Data from the first phase informs optimization decisions. Competitive positioning strengthens across your target market.
Compounding returns as sustained effort builds authority and market presence. Reporting becomes a reliable and growing revenue channel. Advanced optimizations and expansion into adjacent opportunities.
Our Approach
Deep analysis of Phoenix's SEO reporting landscape and content plan before we start
Custom strategy and plans built around Phoenix market dynamics and buyer behavior
Local Phoenix expertise paired with enterprise-grade methods. Our team works closely with your leadership
Data-driven work based on Phoenix insights, website traffic data, and organic traffic trends
Ongoing tracking of Phoenix market trends and new chances in organic search results
SEO Analytics work and marketing plans built for Phoenix business success
Frequently Asked Questions
What is SEO reporting and why do Phoenix businesses need it?
SEO Reporting uses SEO analytics strategies to track your online presence. Phoenix businesses need a focused approach. This market has unique competitive forces, audience behaviors, and growth chances that generic strategies miss.
How much does SEO reporting cost in Phoenix?
SEO Reporting costs in Phoenix depend on competition, your current setup, and business goals. We custom-quote every project after a full analysis. Contact us for an assessment and proposal built for your Phoenix business.
How long until SEO reporting shows results in Phoenix?
Campaigns in Phoenix usually show real results within 4-6 months. Major growth comes at 12+ months. The timeline depends on local competition, your current setup, and how fast we can act.
Do you have a Phoenix SEO reporting office?
We run as a virtual agency serving Phoenix clients nationwide. This model lets us provide top-tier talent and deep local Phoenix market knowledge. It also gives you full SEO analytics capabilities.
What industries do you serve with SEO reporting in Phoenix?
We have deep expertise in Phoenix's key industries: Healthcare, Real Estate, Technology & Data Centers, Manufacturing. Our focus on specific verticals means strategies that match your industry's unique SEO analytics challenges.
What makes your Phoenix SEO reporting different?
We combine deep SEO reporting expertise with local Phoenix market knowledge. Our team works closely with your stakeholders. We build strategies around competitive dynamics, industry mix, and local search behaviors. The outcome is stronger SEO analytics results tied to revenue.
Can you help with SEO analytics in Phoenix?
Yes. SEO Analytics is a core part of our Phoenix services. We build strategies for businesses that want measurable results and a real edge in this market.
How do you measure SEO reporting success in Phoenix?
We track success through rankings, traffic, leads, and revenue tracking. Our Phoenix clients get clear reports that link SEO analytics work to real business results.
Common Questions About Reporting in Phoenix
How is Reporting in Phoenix different from other markets?
Phoenix has a unique competitive landscape shaped by its dominant industries, local search behavior patterns, and regional business culture. We tailor every Reporting strategy to account for these factors - from keyword research reflecting local terminology to competitive analysis focused on your actual market rivals, not national averages.
What reporting do you provide for Reporting in Phoenix?
You receive a dedicated dashboard with real-time access to all performance metrics, plus bi-weekly email updates and monthly video walkthroughs. Every report connects Reporting activities to business outcomes - not just vanity metrics, but leads, opportunities, and revenue attributed to our work.
Do you require long-term contracts for Reporting?
We recommend a minimum 6-month engagement because meaningful results in competitive markets like Phoenix require sustained effort. However, we do not lock clients into rigid contracts. Our retention rate exceeds 90% because we deliver measurable ROI, not because of contractual obligations.
How Reporting Works in Phoenix
Executing Reporting effectively in the Phoenix market requires proficiency with industry-standard platforms including Google Search Console, Google Analytics 4, SEMrush, Ahrefs. Our methodology integrates keyword research, on-page optimization, technical audit, content strategy into a unified strategy calibrated for Phoenix's competitive dynamics.
keyword research: We conduct thorough keyword research using Google Search Console and Google Analytics 4 to identify opportunities specific to Phoenix businesses competing across semiconductor manufacturing and technology sectors.
on-page optimization: Our on-page optimization process accounts for the Phoenix market's unique search patterns, seasonal trends, and local consumer behavior influenced by institutions like Arizona State University.
technical audit: We implement technical audit protocols that address both traditional Google rankings and emerging AI search visibility on platforms like ChatGPT, Perplexity, and Google AI Overviews.
Performance measurement: What timeline should businesses expect for results? We track progress through SEMrush and Ahrefs, providing transparent reporting on keyword rankings, organic traffic, and conversion metrics.
Reporting in Phoenix: In-Depth Guide
SEO reporting is the discipline of translating SEO performance data into executive-ready strategic narrative - answering the questions CMOs, CROs, CFOs, and boards actually ask. Most SEO reports are operational dashboards filled with metrics that mean nothing to executives: keyword positions, crawl errors, backlink counts. Mature SEO reporting connects SEO activity to business outcomes (pipeline contribution, revenue attribution, market share) and presents strategic narrative that informs executive decisions about budget allocation, competitive positioning, and growth strategy.
Phoenix is the 11th-largest U.S. metro and one of the fastest-growing major economies in the United States, with an economy anchored by financial services, healthcare, technology and semiconductor manufacturing (TSMC, Intel), construction, real estate, hospitality, and a rapidly expanding data center sector.
The Phoenix metro spans Maricopa and Pinal counties with a population of 5.0 million and a gross metropolitan product exceeding $300 billion. Phoenix has emerged as a primary destination for corporate relocations from California, attracting major tech investments (TSMC's $40B+ semiconductor fab), data center developments (one of the largest data center markets in the U.
S.), and significant population growth. For B2B marketers, Phoenix represents one of the highest-growth buyer populations in North America, with rapidly expanding demand across financial services, healthcare, technology, construction, and real estate.
Search behavior in Phoenix reflects the metro's growth dynamics with strong volumes in business relocation, commercial real estate, healthcare, and home services. The metro's distinct submarkets (Downtown Phoenix, Scottsdale, Tempe, Chandler, Mesa, Gilbert, Glendale) carry distinct buyer profiles.
For Phoenix organizations specifically, reporting programs must integrate proven reporting methodology with local market intelligence that generic agencies cannot provide.
Phoenix's digital marketing landscape favors growth-focused businesses, relocation-related services, and the rapidly expanding tech and data center sectors. Local SEO authority is particularly valuable in the metro's growth dynamics. Phoenix's SEO competitive intensity is rapidly increasing with continued corporate relocations and infrastructure investment.
Early authority building investments compound significantly in this growth market.
Our SEO reporting methodology combines four execution pillars: data integration (Search Console, GA4, SEMrush, CRM, custom sources), executive dashboard design (Looker Studio, Tableau, custom builds), strategic narrative development (monthly insight briefings), and stakeholder-tailored reporting (operational for marketing, strategic for executives, financial for CFO/board). Every dashboard we build tells a story, not just displays numbers.
Our enterprise division for Phoenix reporting clients combines this methodology with deep local market understanding: submarket dynamics across semiconductor and advanced manufacturing (tsmc, intel), data centers and cloud infrastructure (one of largest u.s. markets), financial services and banking, networking ecosystems anchored by Phoenix's business ecosystem includes the Greater Phoenix Chamber, the Greater Phoenix Economic Council, industry associations spanning semiconductors and data centers (Arizona Technology Council), and growing networking communities throughout Scottsdale, Tempe, and Chandler, and seasonality patterns specific to the metro.
AI visibility metrics are now essential in SEO reporting. We track citation share, prompt coverage, and AI-attributed pipeline alongside classical SEO metrics - giving executives a complete picture of search visibility across both classical and generative engines. Our programs for Phoenix organizations begin at the Accelerate tier ($5,000/month) and scale through Total Market Dominance ($35,000-$50,000/month) for category leaders.
Phoenix Current Analytics Assessment
Understanding the local reporting opportunity
The Phoenix market presents unique considerations for current analytics assessment. With Over 300,000 registered businesses and a moderate-high - fastest-growing metro competitive environment, businesses must take a strategic approach to reporting that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Phoenix ecosystem.
Key factors influencing current analytics assessment in Phoenix include the concentration of Healthcare and Technology businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Phoenix consumers and business decision-makers. Understanding these factors is essential for developing reporting strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our current analytics assessment process for Phoenix businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of reporting opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Phoenix organizations.
Phoenix-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific reporting benchmarking for Phoenix market
Opportunity identification across Healthcare, Technology, Finance sectors
Technical and content performance assessment against local competitors
Phoenix businesses that invest in localized reporting strategies consistently outperform those relying on generic national approaches, because local search intent, competitive dynamics, and buyer behavior differ meaningfully from national averages.
Phoenix KPI Framework Development
Understanding the local reporting opportunity
The Phoenix market presents unique considerations for kpi framework development. With Over 300,000 registered businesses and a moderate-high - fastest-growing metro competitive environment, businesses must take a strategic approach to reporting that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Phoenix ecosystem.
Key factors influencing kpi framework development in Phoenix include the concentration of Healthcare and Technology businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Phoenix consumers and business decision-makers. Understanding these factors is essential for developing reporting strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our kpi framework development process for Phoenix businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of reporting opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Phoenix organizations.
Phoenix-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific reporting benchmarking for Phoenix market
Opportunity identification across Healthcare, Technology, Finance sectors
Technical and content performance assessment against local competitors
Phoenix Attribution Model Analysis
Understanding the local reporting opportunity
The Phoenix market presents unique considerations for attribution model analysis. With Over 300,000 registered businesses and a moderate-high - fastest-growing metro competitive environment, businesses must take a strategic approach to reporting that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Phoenix ecosystem.
Key factors influencing attribution model analysis in Phoenix include the concentration of Healthcare and Technology businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Phoenix consumers and business decision-makers. Understanding these factors is essential for developing reporting strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our attribution model analysis process for Phoenix businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of reporting opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Phoenix organizations.
Phoenix-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific reporting benchmarking for Phoenix market
Opportunity identification across Healthcare, Technology, Finance sectors
Technical and content performance assessment against local competitors
Phoenix Competitive Benchmarking Setup
Understanding the local reporting opportunity
The Phoenix market presents unique considerations for competitive benchmarking setup. With Over 300,000 registered businesses and a moderate-high - fastest-growing metro competitive environment, businesses must take a strategic approach to reporting that accounts for local market dynamics. Our analysis methodology examines both the broad market landscape and the specific competitive positioning of individual businesses within the Phoenix ecosystem.
Key factors influencing competitive benchmarking setup in Phoenix include the concentration of Healthcare and Technology businesses, the sophisticated buyer expectations shaped by the market's economic profile, and the unique search behavior patterns of Phoenix consumers and business decision-makers. Understanding these factors is essential for developing reporting strategies that resonate with the local audience and outperform competitors who lack this market-specific insight.
Our competitive benchmarking setup process for Phoenix businesses incorporates proprietary methodologies refined through years of experience in this market. We analyze competitor strategies, identify content strategy gaps and opportunities, assess technical performance relative to local benchmarks, and map the complete landscape of reporting opportunity. This comprehensive analysis forms the foundation for an enterprise SEO strategy with strategic recommendations that drive measurable results for enterprise clients and growing Phoenix organizations.
Phoenix-specific competitive landscape mapping and analysis
Local search behavior patterns and audience intent analysis
Industry-specific reporting benchmarking for Phoenix market
Opportunity identification across Healthcare, Technology, Finance sectors
Technical and content performance assessment against local competitors
Analytics Audit & Setup for Phoenix Businesses
Phase 1 of our localized reporting approach
Analytics Audit & Setup represents a critical component of our reporting methodology for Phoenix businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Phoenix market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Phoenix businesses, analytics audit & setup requires particular attention to the competitive dynamics created by the concentration of Healthcare and Technology companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing analytics audit & setup for Phoenix clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Phoenix-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Phoenix competitive set
Continuous optimization based on local market feedback
Integration with broader reporting strategy objectives
Dashboard Development for Phoenix Businesses
Phase 2 of our localized reporting approach
Dashboard Development represents a critical component of our reporting methodology for Phoenix businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Phoenix market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Phoenix businesses, dashboard development requires particular attention to the competitive dynamics created by the concentration of Healthcare and Technology companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing dashboard development for Phoenix clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Phoenix-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Phoenix competitive set
Continuous optimization based on local market feedback
Integration with broader reporting strategy objectives
Phoenix businesses should prioritize dashboard development during Q1 and Q3 when competitive activity typically decreases, allowing faster gains in organic visibility and market position.
Reporting Cadence Establishment for Phoenix Businesses
Phase 3 of our localized reporting approach
Reporting Cadence Establishment represents a critical component of our reporting methodology for Phoenix businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Phoenix market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Phoenix businesses, reporting cadence establishment requires particular attention to the competitive dynamics created by the concentration of Healthcare and Technology companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing reporting cadence establishment for Phoenix clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Phoenix-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Phoenix competitive set
Continuous optimization based on local market feedback
Integration with broader reporting strategy objectives
Insight & Optimization Loop for Phoenix Businesses
Phase 4 of our localized reporting approach
Insight & Optimization Loop represents a critical component of our reporting methodology for Phoenix businesses. During this phase, we apply our proven frameworks while adapting to the specific requirements of the Phoenix market, ensuring that every tactical decision reflects both best practices and local market intelligence.
For Phoenix businesses, insight & optimization loop requires particular attention to the competitive dynamics created by the concentration of Healthcare and Technology companies in the region. We develop customized approaches that account for these sector-specific considerations while maintaining the scalability and efficiency that drive ROI.
Our team brings extensive experience executing insight & optimization loop for Phoenix clients across multiple industries. This experience has refined our understanding of what works in this market, enabling us to avoid common pitfalls and accelerate time-to-results. We combine this local expertise with continuous optimization based on performance data, creating an implementation approach that improves continuously.
Phoenix-optimized execution frameworks and methodologies
Industry-specific customization for local market sectors
Performance benchmarking against Phoenix competitive set
Continuous optimization based on local market feedback
Integration with broader reporting strategy objectives
Competitive Landscape in Phoenix
Data accuracy and completeness
In the Phoenix market, data accuracy and completeness is particularly important due to the moderate-high - fastest-growing metro nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Phoenix market.
Our deep experience in the Phoenix market gives us unique insight into data accuracy and completeness optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Attribution sophistication
In the Phoenix market, attribution sophistication is particularly important due to the moderate-high - fastest-growing metro nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Phoenix market.
Our deep experience in the Phoenix market gives us unique insight into attribution sophistication optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Insight actionability
In the Phoenix market, insight actionability is particularly important due to the moderate-high - fastest-growing metro nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Phoenix market.
Our deep experience in the Phoenix market gives us unique insight into insight actionability optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Reporting efficiency
In the Phoenix market, reporting efficiency is particularly important due to the moderate-high - fastest-growing metro nature of competition. Local businesses must outperform on this dimension to maintain and grow market position against both regional competitors and national players targeting the Phoenix market.
Our deep experience in the Phoenix market gives us unique insight into reporting efficiency optimization. We understand the specific benchmarks that define success in this market and have developed proprietary approaches that consistently outperform competitors on this critical dimension.
Engagement Timeline
Audit & Planning (Week 1-2)
Activities
Phoenix-specific market analysis and competitive assessment
Strategic planning aligned with Phoenix business objectives
Implementation of reporting tactics optimized for local market
Performance monitoring against Phoenix benchmarks
Local milestones
Establish baseline metrics for Phoenix market performance
Improve key reporting metrics against that baseline
Close the gap with primary Phoenix competitors on target keywords
Generate measurable business impact from reporting investment
Implementation (Week 2-4)
Activities
Phoenix-specific market analysis and competitive assessment
Strategic planning aligned with Phoenix business objectives
Implementation of reporting tactics optimized for local market
Performance monitoring against Phoenix benchmarks
Local milestones
Establish baseline metrics for Phoenix market performance
Improve key reporting metrics against that baseline
Close the gap with primary Phoenix competitors on target keywords
Generate measurable business impact from reporting investment
Dashboard Build (Month 1)
Activities
Phoenix-specific market analysis and competitive assessment
Strategic planning aligned with Phoenix business objectives
Implementation of reporting tactics optimized for local market
Performance monitoring against Phoenix benchmarks
Local milestones
Establish baseline metrics for Phoenix market performance
Improve key reporting metrics against that baseline
Close the gap with primary Phoenix competitors on target keywords
Generate measurable business impact from reporting investment
Optimization (Month 1-3)
Activities
Phoenix-specific market analysis and competitive assessment
Strategic planning aligned with Phoenix business objectives
Implementation of reporting tactics optimized for local market
Performance monitoring against Phoenix benchmarks
Local milestones
Establish baseline metrics for Phoenix market performance
Improve key reporting metrics against that baseline
Close the gap with primary Phoenix competitors on target keywords
Generate measurable business impact from reporting investment
What ROI to Expect
Reporting in Phoenix typically shows initial results within 3-4 months, with significant business impact achieved within 6-12 months.
Where results show up
Improvement in organic visibility for target Phoenix keywords
Growth in qualified organic traffic from the Phoenix area
Stronger lead generation and conversion from organic search
Measurable improvement in market position versus Phoenix competitors
Sustainable competitive advantages that compound over time
Factors that shape outcomes
Current reporting foundation and technical health
Competitive intensity in your specific Phoenix sector
Investment level and implementation velocity
Integration with broader marketing strategy
Market dynamics specific to Healthcare and related sectors
Phoenix organizations that invest in sophisticated, locally-informed reporting programs gain sustainable competitive advantages in one of America's most consequential markets. Phoenix metro GDP exceeds $300 billion and has been one of the fastest-growing U.S.
metro economies for over a decade. The metro employs over 2.5 million workers with rapidly increasing Fortune 1000 and tech employer presence.
The combination of regional economic strength, sophisticated buyer expectations, and intense competitive dynamics demands reporting excellence that generic approaches cannot deliver.
Expert SEO reporting requires data engineering capability, dashboard design discipline, strategic narrative skill, and executive communication fluency. Generic agencies deliver operational dashboards that executives ignore.
Our enterprise programs for Phoenix reporting clients begin at the Accelerate tier ($5,000/month) and scale through Total Market Dominance ($35,000-$50,000/month) for organizations targeting category leadership.
To begin a strategic assessment for your Phoenix organization, contact our Strategy Team at growth@seoagencyusa.com.
Your dedicated account manager will coordinate discovery across our SEO, content, technical, and analytics divisions to architect a reporting program calibrated to your competitive context, growth targets, and the Phoenix market dynamics that shape commercial outcomes in this metro.